Sim — departures & arrivals
origin
destination / chapter
notes
status
New Delhi, IN
Fine Art + Visual Design
chaos as foundation
4 yrs agency, in-house, freelance
Arrived
Delhi → Brooklyn
Pratt Institute, MS IXD
canvas → figma, 4.0 GPA
research-driven, emotionally intelligent
Arrived
Brooklyn, NYC
Product + Brand Design
Hu Capital, Trops, OMJ
healthtech · fintech · media
Departed
Side projects
The Apology Index
built with Claude API + Next.js
scoring public apologies publicly
Boarding
Next stop
Mid-level Product Designer
NYC hybrid · STEM-verified
you should be hiring me
Open
Pratt Institute
STEM OPT Eligible
work authorized · Jul 2025
E-Verify compatible · no sponsorship needed
Authorized
2030
Staff Designer → Founder
something that actually helps people
the long game
Scheduled
Say hello →View workdesign.smridhi@gmail.com

Hi, I'm Sim (short for Smridhi),

I’m a multidisciplinary product designer with
4+ years of experience shaping research-driven digital experiences.
I specialize in consumer products where emotional stakes are high and systems that reduce cognitive load, build trust, and meet people where they are.

Hi, I'm Sim (short for Smridhi),

I’m a multidisciplinary product designer with
4+ years of experience shaping research-driven digital experiences.
I specialize in consumer products where emotional stakes are high and systems that reduce cognitive load, build trust, and meet people where they are.

Hi, I'm Sim (short for Smridhi),

I’m a multidisciplinary product designer with
4+ years of experience shaping research-driven digital experiences.
I specialize in consumer products where emotional stakes are high and systems that reduce cognitive load, build trust, and meet people where they are.

PROFILE

Skills

Design Systems
Information Architecture
Visual Design
Branding
Social Media Management and Design
Illustration

Tools

Figma
Adobe Suite
Framer
Wix
Semrush
GA4
Mailchimp

Education

Pratt Institute, School of Information
MS Information Experience Design
4.0

WHO AM I

Personality Type

ENFJ-A
Protagonist

According to my friends

Loyal
Creative
Resourceful
Fun
Best plus one

What I do in my free time

Dancing
Cooking
Puzzles
Finding the perfect sunlit spot to work from

Hi, I'm Sim (short for Smridhi),

I’m a multidisciplinary product designer with
4+ years of experience shaping research-driven digital experiences.
I specialize in consumer products where emotional stakes are high and systems that reduce cognitive load, build trust, and meet people where they are.